Also: Privacy changes spell a messy month for marketing MediaMath’s downfall confirms what was already known about the sorry state of ad tech, and if anything, it just made it more obvious.
| MediaMath’s downfall confirms what was already known about the sorry state of ad tech, and if anything, it just made it more obvious. Additional coverage: This month, Apple will expand iOS 17 to public beta, which includes automatically removing URL trackers from Mail, Messages and private browsing. As Reels stands as a real competitor to TikTok, Meta exec Alvin Bowles talks next steps in monetization. This week’s Digiday+ Future of TV Briefing recaps the first half of 2023 for the TV, streaming and digital video industry. Publishers are becoming more discerning about what ad inventory they decide to put up for auction. By investing in original characters and IP to promote its product instead of following a more traditional marketing strategy, esports betting company Rivalry is signaling its native understanding of gaming and esports fandom. Digiday Podcast co-hosts Kayleigh Barber and Tim Peterson assess the state of the media and marketing businesses halfway through 2023. In an effort to appeal to millennials and Gen Z who are looking for a healthier cereal option, Magic Spoon is adapting its social media mix and changing it up to attract their attention. Other things to know about Time is running out to receive the best rate on passes for the Digiday Publishing Summit taking place in Miami from September 18-20. Purchase your pass by Monday, July 10 to save and connect with leaders from Condé Nast, Vice Media, Paramount and many more. Media and consumer technology companies are refining sales approaches to enhance valuable client relationships. Sponsored by Alexander Group. Commerce content provides publishers with a new incremental revenue stream unrelated to ad budgets. However, there are challenges to overcome, as a successful commerce content strategy requires attention to editorial voice and consumer needs. Sponsored by impact.com. | | |
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