Many tourist destinations are closed. As a result, it is crucial that museums continue to offer alternative, virtual experiences to the public to increase engagement and revenue.
This briefing, reproduced from Econsultancy’s much broader Fundamentals of Measurement and Analytics Best Practice Guide will attempt to define test-and-learn, and cover the following areas:
Today’s ‘Day in the Life’ features Jenny Sagström, CEO and Founder of B2B creative agency, Sköna Advertising. Here’s what Jenny had to say about working life during the pandemic.
This abridged version of Econsultancy’s Learning from Digital Disruptors Best Practice Guide looks at how disruptive businesses operate, and the strategies and tactics they adopt for success.
Social CX and Customer Service Best Practice Guide Social media now forms a vital part of customer experience, customer service and customer research. This guide provides marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
The 2021 Digital Trends Report The Digital Trends Report from Adobe and Econsultancy, now in its 11th year, is based on a global survey of over 13,000 brand marketers, agency professionals and marketing technologists.
Exactly how straightforward is it to implement new tools to improve the relevance of your online offering? And how should marketers and ecommerce professionals prioritise these tools?
