Home sales thaw as contract signings jump 2% in February | How NAR member benefits evolve your client relationships | Cultural relevance key to engaging Hispanic consumers
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Cultural relevance key to engaging Hispanic consumers Brands should focus on cultural relevance when effectively engaging with America's diverse population. Cassidy Wilber from Adam&EveDDB and Mauricio Cadena from Alma argue that understanding and integrating cultural nuances is essential for brands to resonate with Hispanic Americans, rather than relying on generic marketing strategies. Full Story: The Drum (free registration) (3/25)
Real Estate Trends
Cost-effective home makeover tips from interior designers Interior designers offer cost-saving tips for home makeovers, emphasizing creative solutions and maximizing space. Tim Pingree of SHAKE architecture suggests designing around existing structures, while Cara Fineman of DAG Design recommends using large statement light fixtures. Sarah Scales of Sarah Scales Design Studio advocates for modernizing cabinets with simple slab doors. Other tips include using expensive tiles as accents, integrating radiators into custom storage, and updating entry stairs for a strong first impression. Full Story: The Boston Globe (tiered subscription model) (3/27)
Equestrian ranch near San Francisco listed for $12.5M Willow and Wolf Ranch, a 120-acre property in Livermore, Calif., is on the market for $12.5 million. The ranch features a modern farmhouse, swimming pool and scenic views, as well as a world-class equestrian facility. Andy Pickering of California Outdoor Properties is the property's listing agent. Full Story: The Fresno Bee (Calif.) (free registration) (3/26)
The 2025 Global Human Capital Trends Report by Deloitte highlights HR's evolving role in managing economic and technological disruptions. Leaders are pivotal in navigating the shift towards "bossless" organizations by balancing efficiency, agility and empowerment. Full Story: Newsweek (tiered subscription model) (3/25)
Local and state leaders in Florida's Big Bend region are organizing a town hall to raise awareness about fair housing rights. The event, scheduled for April 9 in Tallahassee, will provide information and resources to home buyers, emphasizing the importance of the Fair Housing Act. Full Story: WCTV-TV (Tallahassee, Fla.) (3/26)
The Treasury Department has removed a reporting requirement under the Corporate Transparency Act that was intended to curb criminal activity through shell companies by requiring small businesses to disclose beneficial ownership. This decision marks a shift in regulatory oversight and has prompted concerns among legal experts about potential increases in money laundering. The revised rule will only apply to about 20,000 entities in its first year. Full Story: CNBC (3/26)
NAIC leaders call for Congress to eliminate FIO The officers of the National Association of Insurance Commissioners outlined their 2025 federal priorities, which include a call for Congress to abolish the Treasury Department's Federal Insurance Office. NAIC says the FIO is duplicating regulatory efforts by states, which are the insurance industry's primary regulators. The association also is requesting that lawmakers secure seats for insurance regulators to serve on the Financial Stability Oversight Council in a voting capacity. Full Story: Insurance Business America (3/26),ThinkAdvisor (free registration) (3/25)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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