How NAR members in California are protecting wildfire victims from scams | Avoid kitchen sink posts to maintain focus on LinkedIn | Brands increasingly adopt Threads over X
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Best Practices in Sales & Marketing
Avoid kitchen sink posts to maintain focus on LinkedIn LinkedIn can be a powerful tool for professional networking, but certain types of posts can damage your reputation. Avoid algorithm-chasing posts that seem inauthentic, generative AI content that lacks personal touch and "kitchen sink" posts that are unfocused and potentially offensive, writes Deb Feder. Instead, focus on authentic, meaningful content that reflects your expertise and engages your audience. Full Story: Fast Company (tiered subscription model) (2/7)
Brands increasingly adopt Threads over X Threads is becoming a preferred platform among brands as an alternative to X, as shown by Sprout Social's research. Currently, 57% of marketers are active on Threads, with 23% planning to join this year. Full Story: Mobile Marketing Magazine (2/7)
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Green Street's CRE price index holds steady The Green Street Commercial Property Price Index held steady in January, with the all-property index up 4.5% during the past 12 months. The index is still 18% down from its 2022 high. "Looking forward, we don't expect much to change," said Green Street's Peter Rothemund. Full Story: Connect CRE (2/7)
Creating a smart home doesn't have to be expensive. Experts advise starting with a basic system and, over time, add devices such as smart thermostats, locks and cameras. Prioritize a hub, smart light bulbs and motion sensors, and research budget-friendly options from Amazon, Google and Apple. Full Story: Android Police (2/9)
Fair & Equitable Housing
L.A.-area facilities set example for affordable housing The Jordan Downs redevelopment in Los Angeles and the West Los Angeles Veterans Administration campus and are emerging as successful models for affordable housing amid the city's housing crisis, a crisis made worse by wildfires. The VA campus is set to become the largest housing of its type for veterans, while Jordan Downs is adding more than 1,500 affordable units. Full Story: Los Angeles Business Journal (2/10)
Legislation & Regulation
U.S. inflation data to test Fed's rate stance U.S. consumer price index data for January is expected to show a slight slowdown in inflation, with core inflation forecast at 3.1% year over year, down from 3.2% in December. The Federal Reserve is unlikely to rush into an interest rate cut based on this data, although futures markets indicate an 80% chance of a quarter-point cut by July. Full Story: Financial Times (2/9)
$9B TD Bank mortgage portfolio to be acquired by BofA Bank of America plans to acquire a $9 billion residential mortgage loan portfolio from TD Bank. Raymond Chun, TD Bank's CEO, previously indicated plans to exit some loan portfolios amid a balance sheet restructuring after TD agreed to penalties totaling $3 billion for violating U.S. anti-money-laundering laws. Full Story: Reuters (2/7)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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