How NASCAR Digitally Tracks Fan Behavior

Few sports organizations have the dedicated fan base of NASCAR. But in today’s multiplatform, multimedia world, fans are interacting with the auto-racing organization across dozens of channels. To meet this challenge, NASCAR turned to Luth Research to use digital tracking to get a clearer picture of fan behavior.

Register now to hear directly from NASCAR and Luth Research about NASCAR’s audience strategies and how it is using digital audience behavior.