The 2020 Tokyo Olympics kick off today and publishers are prepared. They’ve created AR initiatives as tests to expand their emerging tech capabilities and establish a pathway to turn around similar projects faster in the future. It's a foray into a relatively new mode of storytelling made possible only at sizable publishers that have the funding and resources to experiment Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Big publishers like The Washington Post and USA Today are developing and expanding AR storytelling around the Olympic Games. | | |
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howdy! | | | | | The Network Advertising Initiative’s new privacy control is intended to stop email-based audience matching — often referred to as onboarding. | | |
| | | | | For advertisers and publishers, the cookie deprecation delay provides more opportunities for testing first-party solutions, such as cohort onboarding and agnostic data solutions. | | |
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howdy! | | | | | Telehealth company Ro, parent company of direct-to-consumer men’s health brand Roman, has started reinvesting in subway ads. | | |
| | | | | Marketers are turning to the tactic of householding to authentically connect with their customers and foster loyal customer relationships. | | |
howdy! | | | | | Motivbase helps companies understand the meaning behind people’s online thoughts to help them develop new products | | |
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| | | | | Customers who have a meaningful digital experience with a brand are more likely to convert and drive revenue. Download this report to learn how to improve online engagement. From Modern Retail. | | |
howdy! | | | | | Twitter and Facebook move ahead with brand safety audits by MRC amid increasing pressure to mitigate extremist and false content on the platforms. | | |
howdy! | | | | | The U.K. media company has seen its e-commerce affiliate revenue increase by 56% in the first half of 2021 to represent more than 30% of its total revenue. | | |
| | | | | Since premiering a show on ESPN+ in 2019, Boardroom has stood up its own site and stretched into podcasting and newsletters but has been more restrained when it comes to video. |
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