Good Morning!

Today we have RingCentral’s Sam O’Brien, providing a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other marketing analysis uses for it.

He writes: To create a more personalized experience, NLP technology can be used for call record data analysis in relation to customers. Large numbers of telephone calls and text message data can be automatically organized through NLP.

Also, SEMrush have created a new guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing.

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.

2020 Benchmark Survey

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially.