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| News for Today's Top Marketers |
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How Nutella's First Branded Content Series Will Spread Happiness Tells the story of a cupcake and a garbage man By Kristina Monllos Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that's meant to make ...
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Check Out Taco Bell's New Tricked-Out Las Vegas Restaurant, the Chain's 7,000th New logo also helps take brand into the future By Christine Birkner Beyond most likely continuing to introduce wacky, new cheese-filled menu items, Taco Bell has some serious goals for the next few years. It plans to become a $15 billion brand by 2022 while adding 2,000 new ...
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Get Hairy for the Holidays With This Brand's Loopy, Multicolored Skating Yetis Argos speeds into the fast lane By David Kiefaber A group of ice skaters (including one Olympian) and hockey players are dressed up as colorful yetis for British retailer Argos' new holiday campaign.
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NYC Kids Enjoy a Perfect Day, Thanks to Samsung, in This Relaxed W+K Ad With much help from their gadgets By David Kiefaber If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in.
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Smart Home Devices Are Giving Brands a Whole New Way to Advertise Tide, Patrón offer tips through voice assistants By Lauren Johnson The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of sponsored voice messages from Tide or Johnnie Walker.
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Powerful Jeep Ad for Veterans Day Stars the Only Vehicle to Ever Receive a Purple Heart GSD&M honors the men and women who served By Patrick Coffee Few would disagree that this week has been a challenging one for many Americans. But today is Veterans Day, and Jeep is celebrating the occasion (and its own 75th anniversary) with an inspiring ad dedicated to the ...
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This Brooklyn Agency Is Selling Simple Blue Rings as a Way to Fight Trump Funds from Breakfast's campaign will go to key nonprofits By Gabriel Beltrone As people around the U.S.—and the world—struggle to process the result of last Tuesday's presidential election, many are wondering what they can do to combat the negative impact that Donald ...
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