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‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising

Product owner Lauren Muir describes how the tech has challenged conventional beliefs about fashion merchandising, driving sales by showing shoppers what they want to see.
 
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AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response

At HubSpot’s Inbound 2024, Fire&Spark Founder and President Dale Bertrand argued that despite their impact on traffic, Google’s AI Overviews present an opportunity for marketers to capture higher-quality website visitors.
 
fast track timetable
Fast Track to Ecommerce: Partners and Platforms – Next intake: 8 October 2024

This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.

The Fast Track empowers learners to:
  • Navigate indirect ecommerce and optimise partner relationships
  • Master product data and dominate the digital shelf
  • Understand the online shopper and win the path the purchase
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Course just started
The Mini MBA in Management started this week, but there is still time to join the virtual classroom. Sign up now and access Module 1, Leadership, straight away.
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Featured Report
Winning the Race for Digital Skills: The New Best Practices of Effective Learning

By providing the right opportunities framed in the right way, everyone in the organisation can become part of a learning organism, adapting to the environment and remaining competitive, no matter how conditions change.
More report downloads
 
   
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Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
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