Econsultancy
Top story
How online became the engine of growth for UK advertising
Yesterday, the Advertising Association launched the 7th Advertising Pays report, ‘UK Advertising’s Digital Revolution’. The report, prepared by UK advertising thinktank Credos in partnership with Enders Analysis, tells the story of the phenomenal growth of online advertising in the UK over the past 25 years.
A day in the life of… Chief Technology Officer at an experiential advertising agency
How food brands are taking a bite out of the meat-free movement
Creativity, bias and privacy: The questions we still have about AI
View all articles
 
Featured Reports
Digital Transformation Monthly – June 2019
Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
 
Social Media Advertising: Best Practice Guide
This guide provides an overview of the major social media channels and the most pressing considerations when looking to generate the most value from social media advertising. You'll get a summary of the main self-serve advertising options on these channels, and see some of the premium options available to you when developing a strategic approach to social media marketing and communications.
View all research
 
 
Econsultancy
 
Commerce is changing rapidly. In 2019, 60% of commerce organisations report that their business model is under “significant” or “critical” pressure to adapt. Today’s commerce organisations must meet heightened customer expectations, offer personalised buying experiences, and compete with macro-players with global reach, enormous scale, and huge budgets. To help you uncover the pathways to success, we partnered with Econsultancy to gather insight from 1,200 merchandising, ecommerce, and marketing executives. Join this session and discover the data and trends, and how others are becoming digital-first businesses.
Register now
 
 
 
Training
Marketing Copy & Behavioural Economics
London, June 13
Fast Track: Agile Digital Project Management
London, June 13 
Masterclass: Customer Experience (CX)
London, June 18
View all courses
 
Econsultancy
 
An attribution model is a set of rules an analytics platform uses to map conversions and sales to respective channels in the customer journey so that you can see what role each one is playing. There are several you can choose from, such as first click, last click, linear etc, however none of these will give you a true picture of your overall marketing – that can ONLY be achieved through data-driven attribution. In this article, we explain how it works and how you can develop your own to make much better marketing decisions.
Read now
 
 
 
Latest Jobs
Direct Recruitment
(Senior) Account Manager for top Marketing Data Agency
EMR
Marketing Manager
EMR
Internal Communications Manager
EMR
Content Marketing Manager
View all jobs
 
   
Contact us
Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ +1 212 971-0630
 ‌  Econsultancy Singapore
International Plaza
10 Anson Road, #36-01
Singapore, 079903
 ‌ +65 6909 9510
 
About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
Unsubscribe
You are receiving this email to newsletter@newslettercollector.com as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse.

Econsultancy is part of Xeim Limited, part of the Centaur Media plc group.
Registered in England and Wales with number 5243851.
Registered office at Wells Point, 79 Wells Street, London W1T 3QN.
Copyright © 2019 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
Useful links
Advertise    |    Manage Profile    |    Upgrade Subscription