How only measuring ROI won't deliver results; Tips for shooting live video; How to design for colorbind audiences; and more

MORNING SCOOP

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

Also: Juul to lay off 500 employees, Apple debuts more-inclusive emojis, Walgreens pivots from clinics to Jenny Craig partnership, and PR pros’ greatest fears.

VISUAL & VIDEO COMMUNICATIONS

5 steps to shoot seamless live video

Select a tool that works for you, tinker with all the settings and features, and capture content your customers will care about.

VISUAL & VIDEO COMMUNICATIONS

Infographic: Tips for designing for colorblind users

Here’s how to make sure those who can’t distinguish red from green, for example, can navigate your website and content and get the information they need to make informed choices.

MEDIA RELATIONS

How PR pros can help clients handle an unexpected media inquiry

Your clients or execs might be surprised, even to the point of uneasiness, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.

PR DAILY AWARDS

Don’t miss this Friday’s Video & Visual Awards entry deadline

All submissions must be received by 11:59 p.m. Central Time, this Friday, Nov. 1. Enter to earn recognition for your captivating visual storytelling efforts.

MORNING SCOOP

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020.

WRITING & EDITING

8 writing takeaways from ‘Dancing with the Stars’

It’s not about turning sambas into similes, but more about deriving lessons from processes and presentation, as contestants up their game in a competitive field. Sounds familiar, doesn’t it?

WRITING & EDITING

10 of the most nefarious words in the English language

Cast these infernal abominations and annoying clichés into the abyss of wretched writing.

WRITING & EDITING

How to write a better résumé

Use a readable font, remove irrelevant jobs from high school, and delete all that mindless jargon.

PR DAILY AWARDS

Don’t miss next week’s Video & Visual Awards entry deadline

The deadline for submitting your work is next Friday, Nov. 1. We want to see your impressive visual content.

RESEARCH SNAPSHOT

One in five journalists lives in NYC, LA or DC

The contracting news industry has seen a concentration of staffing in those three major cities. What does that mean for communicators trying to land coverage in other markets?

RAGAN AWARDS

You’ve done stellar work this year—shouldn’t you be rewarded for it?

Enter Ragan’s PR Daily Awards to show off your genius.

VISUAL & VIDEO COMMUNICATIONS

5 crucial preliminary steps to elevate your team presentation

Heading off problems will make for a seamless and memorable event, so practice everything—even handing off microphones and slide deck controls to your fellow participants.

MORNING SCOOP

Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

Also: Google changes search algorithm (again), Twitter’s CEO jabs at Zuckerberg, tips for avoiding the social media time suck, and more.