| | How Pets at Home launched one-hour click and collect
Pets at Home now fulfils 40% of ecommerce orders through click and collect (and 24% via the one-hour option).
Joe Whitaker, Head of Digital Operations, discusses the brand’s omnichannel transformation in the Covid-19 pandemic, including change management and “winning the hearts and minds” of store staff. |
Ogilvy’s Rebecca Carter on the agency’s new health influence offering
According to data from Ogilvy Research & Intelligence, a whopping 93% of people who engage with health-related social media accounts report taking some action as a result, such as scheduling an appointment (54%). Healthcare professionals are influenced by social media, too, with eMarketer finding that 57% of physicians have altered their perception of a drug or treatment based on information from social platforms.
Last month, Ogilvy launched a new health influence offering. We caught up with Rebecca Carter, Head of Social Media at Ogilvy Health UK and Health Influence Lead, to find out more about this evolving area. |
Jack Daniel’s gains close to 60,000 new first-party contacts with gamified content experience
The US whiskey brand partnered with Trunk BBI to spotlight its partnership with McLaren, targeting a younger audience with a branded Batak game that fostered user engagement and organic reach. |
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| Effective Leadership in the Digital Age
This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape. |
The Future of Marketing: The AI Opportunity
Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”
But precisely how many marketers are using generative AI, and where do they believe its value lies? |
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The Marketing Capability Leaders Forum, May 16th
Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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 +44 20 7970 4322 | | Econsultancy New York
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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