| Pinterest's partnerships team is meeting with agencies to explain new product features and insights it gleaned in previous quarters. Here's how the company is trying to win more media dollars. Last June, Publicis Groupe announced it would forgo the Cannes Lions festival in 2018 to focus on developing its internal collaboration tool, Marcel. Now, however, the company says 87 of its employees will attend the event. "No matter what, publishers will try to get the top result on Google with stories like this." In the latest installment of our Confessions series, an editor and a reporter share their experiences covering celebrity deaths. Google faced backlash on its vendor limit for publishers using its Funding Choices consent management tool under the General Data Protection Regulation. Now, the tech giant has removed the restriction. In case you missed it: In last week's Starting Out podcast, Wongdoody's Tracy Wong says the headlines about dying ad agencies are "legit." Next week, thousands of media and marketing execs will descend on the French Riviera for a week of schmoozing, panels and rose. Download Digiday's Cannes survival guide for all you need to know to navigate this year's Cannes Lions. Today is your last chance to save $200 on passes to the Digiday Content Marketing Summit. Register now to join us and connect with executives from McDonald's, Uber, Visa and more. |
|---|
|
|---|
| Kerry Flynn The tool is just the latest step in Pinterest's effort to win more media dollars as it competes with the likes of Facebook, Instagram, Google and Amazon. |
|---|
|
|---|
| Jack Marshall The Cannes policy has caused headaches and confusion for Publicis employees. |
|---|
|
|---|
| Sponsored Content Tune Mobile marketers still struggle to optimally analyze their findings thanks to difficult tracking and unstable data, and a failure to become mobile measurement savvy will leave your brand behind to consumers. However, brands that focus on mobile measurement can attain customers who are both loyal and engaged. Sponsored by TUNE. |
|---|
|
|---|
| Max Willens An editor and a reporter from two different publications describe the mad dash that happens every time a celebrity dies. |
|---|
|
|---|
| Jessica Davies Several major publishers have shrugged at the news that the restriction had been lifted, suggesting that the change has done little to alleviate the tension and distrust that’s developed in the ongoing tug of war between Google and publishers caused by GDPR. |
|---|
|
|---|
| Sponsored Content IBM Watson Marketing Today, coffee is far more than just coffee. It's a craft, a destination sought out by increasingly discerning, fiercely loyal consumers. Learn how Caff? Nero and Watson Marketing have joined forces to grab an even bigger share of the $85 billion industry. Sponsored by IBM Watson Marketing. |
|---|
|
|---|
| Sponsored Content imre Customer trust may be at an all-time low, but marketers should take heed: People do still care about what you do as a brand, now more than ever. Customers' specific motivators vary by generation, but on the whole, they gravitate toward brands that demonstrate a sense of purpose beyond just the bottom line. Sponsored by Imre. |
|---|
|
|---|
Last chance deadline:
June 8, 2018 |
|---|
| |
|---|
Early deadline:
June 8, 2018 |
|---|
| |
|---|
Gala:
June 14, 2018 | 6:
30PM |
|---|
| |
|---|
ALL EVENTS |
|---|
|
|---|
|
|
