How PR helped PlayStation take C hile by storm and Beyoncé slays

DAILY SCOOP

Beyoncé slays on social media after leak and Sprite ditches iconic bottle

Plus: Instagram walks back some unpopular changes.

INTERNAL COMMUNICATIONS

Internal communicators are the new influencers

A new age of employee communications brings influential reach to workforces and true business impact

RAGAN AWARDS

How PlayStation 5 took Chile by storm

Sony’s three-stage campaign reached out to media members and influencers to generate coverage and sales, resulting in a win in the "Media Relations Strategy: Use of a Celebrity or Personality" category of Ragan’s 2021 Media Relations Awards.

THE FRIDAY REPORTER

Friday Reporter: Recession, media and the arts with Ragan's own Justin Joffe

Insight from Ragan.com editor in chief Justin Joffe.

MEDIA RELATIONS

It's time for the PR industry to stop with self-loathing and demand better

The long-held tension between public relations and journalism is reaching toxic levels. Fixing it starts with PR professionals having the courage to demand better.

Razor company starts anti-shaving campaign and 'murder hornets' get a rebrand

Plus: Using #MattGaetzIsTriggered, teen raises $375,000 for abortion funds.

SOCIAL MEDIA

3 common social media strategy mistakes (and how to fix them)

The only thing constant is change.

BRANDING

RuPaul: The most important name in ... marketing?

She knows how to work it.

SOCIAL MEDIA

What matters on social media for the Hispanic community

Tips for reaching this growing market.

DAILY SCOOP

Velveeta’s quirky marketing tactics, stats on Reel engagement and crisis fatigue

Plus: Save the Choco Taco!

MEDIA RELATIONS

The art of the podcast pitch

Pitching a podcast isn't like pitching traditional media.

EMPLOYEE ENGAGEMENT

Tips for change communications during mergers and acquisitions

LumApps tip sheet offers best practices around change communications during the M&A process.

SOCIAL MEDIA

5 ways to turn employees into social media advocates

Employees can be a secret weapon in your social media marketing.

DAILY SCOOP

Kylie and Kim scold Instagram and GE rebrand reax

Plus: Snapchat expands to desktop.