How PR helped sell almonds in Mexico and NFT FOMO

DAILY SCOOP

Pink Sauce chaos, all social networks want to be TikTok and more

Plus: Freelancers' biggest concerns

SOCIAL MEDIA

Brian Fanzo on NFT FOMO and his Disney keynote

How is FOMO driving, hurting or helping the NFT space?

RAGAN AWARDS

How PR helped sell more almonds in Mexico

The Almond Board of California used Instagram and influencers to reach consumers. It won first place in the "Campaigns: Social Media Campaign" category of Ragan’s 2021 Media Relations Awards.

THE FRIDAY REPORTER

Sources, scoops and the mob with Larry Henry

Larry Henry is senior reporter for Gambling.com and, to hear him tell the story, it's the best job he's ever had.

MEASUREMENT

Big changes are coming to Google Analytics. Here’s what to do now.

The change goes into effect in 2023, but don't wait.

DAILY SCOOP

Granfluencers, CEOs’ political influence and Meta’s new small biz support

It's time to reconsider who can be influencers.

PR

'Public relations for the public good': Q&A with Museum of PR cofounder Shelley Spector

Including why it's important to learn the history of the field -- and how the field has impacted history.

SOCIAL MEDIA

Brian Fanzo dishes top NFT mistakes to avoid

It’s clear NFTs aren’t going away, despite the crypto crash.

DAILY SCOOP

Gen Z prefers TikTok over Google, how brands build influencer strategy, and the rise of BeReal

Plus: Sesame Street character faces backlash after passing over two Black children at a parade

WRITER’S PASSPORT

3 tips for quick, catchy and correct stories

Tired of wasting time on content that falls flat? Here are three ways to punch up your press releases, posts and stories so they reach new heights — and score more readers.

EMPLOYEE ENGAGEMENT

5 tips to attract the right candidates and build a compelling employer brand

Insight on employer branding in Ukraine amid war.

INTERNAL COMMUNICATIONS

How to break through messaging clutter

Free Axios HQ webinar offers tips to engage readers in a clear, concise manner

SOCIAL MEDIA

How a fast-food restaurant and a K-pop star collided for a perfect social media campaign

It’s all thanks to a serendipitous name connection and Sprite.

DAILY SCOOP

New emojis are coming, journalists on 'bothsidesism' and reviving deleted texts

Plus: A McDonald’s and a Dairy Queen get into a sign battle.