How PR pros can measure brand reputationStudies have long shown that your conviction to do good will lead customers to spend more, recommend you more, and remain loyal. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation. Here's how to think about measuring reputation.
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How and why you should be measuring reputation in 2020 Studies have long shown that your conviction to do good will lead customers to spend more, recommend you more, and remain loyal. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation. Here's how to think about measuring reputation.
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