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| | | | | Brands with smaller budgets now have a run at the Games. What does that mean for its premium status? | | |
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howdy! | | | | | Publishers are leaning into the opportunity to score more ad dollars from marketers that are eager to enter this category. | | |
| | | | | According to a new survey, marketers are eager to see what generative AI can do for them, but they’re concerned about doing something harmful or unethical. Join this virtual event on July 16 at 1 p.m. ET for more insights into how brands implement generative AI. | | |
howdy! | | | | | Following the revelations of misconduct by “the Doc,” many of his sponsors and business partners quickly distanced themselves from the livestreamer. In retrospect, however, indications of Beahm’s brand safety issues have been readily apparent for years. | | |
| | | | | As the value of legacy identifiers declines, publishers are activating their first-party data as a durable, privacy-first approach to support ad targeting and personalization. | | |
howdy! | | | | | Having ads that capture attention is great, but do they actually drive responses? That’s the big question Heineken’s marketers are trying to answer these days. | | |
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| | | | | Achieving alignment among ads, CTV programming and the intended audience is necessary to foster positive attention and maintain brand suitability. | | |
howdy! | | | | | The goal was to create the “same magic, new method,” while also honoring Charles Lazarus, who was born a century ago and died in 2018. | | |
howdy! | | | | | In this edition of the Digiday+ Research Briefing, we examine how Amazon is facing retail media competition from Walmart and Target, how publishers are preparing for Amazon Prime Day despite a drop in affiliate commerce revenue and how X’s CEO was on a mission to drum up business at Cannes, as seen in recent data from Digiday+ Research. | | |
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