Tallying pageviews and unique users is out; measuring influence and efficiency are in.
| For many newsrooms, paying subscribers have replaced page views as the key barometer of success. That means thinking up new ways to steer reporters to create subscriber-worthy stories. Read more below. In the world of paying subscribers, tallying pageviews and unique users is out; measuring influence and efficiency are in. Facebook hasn’t told publishers what its privacy shift means for them. And they’re fine with that. From DTC to post-#MeToo corporate feminism, here are some of the storylines we're watching at Advertising Week New York. From Digiday magazine: Slack has been criticized for fueling unproductivity, shirking privacy, allegedly not taking harassment seriously enough and, perhaps most unfairly, for blurring the lines between work and socializing. But a broader emphasis on striking a better work-life balance means some people, and companies, are communicating elsewhere. Other things to know about Today is your last chance to save on passes to the Digiday Programmatic Media Summit and connect with Bloomberg, Business Insider, The Washington Post and more. Check out pass options and learn more here. Most programmatic technology was built for display. That's proving to be a huge problem for publishers, who are coming to find that most SSPs have no clue how to handle video ads. Sponsored by FreeWheel. | | |
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howdy! howdy! howdy! | Advertising Week 2019 | | The definitive guide to what's in and out at Advertising Week 2019 | | Advertising Week is back. For most in media, marketing and retail, the next four days will be chock-full of panels, parties, networking and maybe some job interviews. But even while that remains the same year to year, some things have changed. We took a look at what’s in and out at Advertising Week this year in our definitive guide. | | |
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