According to the Restaurant Readiness Index, 16.1% of restaurant customers would be more inclined to order from restaurants that offer loyalty and rewards features, while 16.7% said that loyalty or rewards programs would be the one feature that would encourage them to spend more at any given restaurant.
How are restaurants tapping into this opportunity?
In this episode of Marketing That Matters, consumer protection brand Which? and its digital agency Brainlabs delve into the challenges they face in measuring marketing outcomes and driving sustainable business growth, including benchmarking performance in unusual times and framing the language of measurement to encourage alignment with objectives.
This special edition of Digital Transformation Monthly begins the new year with a review of the major transformation trends that shaped a range of sectors in 2021, a year that was in many ways defined by the unprecedented one before it, but which still contributed several surprises and challenges of its own.
This quick guide provides marketers with a clear definition of what a customer data platform (CDP) is and how it differs from other data tools. It outlines the benefits, considerations and potential challenges for businesses looking to implement a CDP.
Every January for the last 11 years, Econsultancy’s founder Ashley Friedlein has summarised the trends set to impact the digital marketing and ecommerce community in the coming year and beyond.
Join Econsultancy as we debate these trends and hear from a panel of industry leaders about which opportunities they will be embracing and what they foresee as the big challenges for 2022.
