🔊 How retail brands can adapt to advances in digital commerce marketing

“E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday,” explains SMX West speaker Jill Kocher Brown of JumpFly. “Specifically, e-commerce category pages – which include parent category, subcategory and product grid pages with faceted navigation – ranked for 19% more keywords on average than product detail pages ranked for.”

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Facebook’s “Pronunciations” program aimed at speech recognition tech. In an attempt to improve its speech recognition technology, Facebook is recruiting users to be part of its “Pronunciation” program connected to the company’s Viewpoints market research app. Facebook is asking qualifying participants to record the phrase “Hey Portal” followed by the name of a friend from their friends list. Users who qualify to be part of the program will earn up to $5 for voice recordings, reports The Verge. The $5 payment is earned via points collected within the Viewpoints app, and the program is open to U.S. users over the age of 18 who have, at least, 75 connections on Facebook.

Twitter testing new tools to fight misinformation. As the 2020 election draws nearer, Twitter is experimenting with a new feature to help curb misinformation on the platform. The site is trying out brightly colored labels that are placed beneath lies and misinformation shared by politicians and public figures, reports NBC News. The company confirmed to NBC that the labels are “one possible iteration” of new policies it plans to launch on March 5. A Twitter spokesperson told NBC, “We’re exploring a number of ways to address misinformation and provide more context for tweets on Twitter.”

A new way to thread Tweets. In other Twitter news, the site is rolling out a feature that lets you add, “A new thought to an old Tweet” so that you can thread Tweets posted days apart. To access the feature, compose a Tweet on the mobile app, and then, before posting, pull down on the composer window to view older Tweets and an option to “Continue thread” — from there you can select a previous Tweet to continue the thread. The feature is rolling out slowly on iOS, according to TechCrunch.

Join us June 8-10 in Seattle for Danny’s first return to the SMX stage since joining Google in October 2017. His through-the-looking-glass keynote will provide an invaluable glimpse into the search engine’s inner-workings from the man who knows it best.

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Is Content Marketing the Key to Sales Enablement? – CMS Wire

How Brands Need To Adapt To A Changing Landscape – Forbes

Amazon and Flipkart are India’s top m-commerce apps, but it’s Club Factory that catches the eye – Quartz

Twitch to top 40 million U.S. viewers next year, forecast says – TechCrunch

Privacy Regulations Shift Location-Based Approaches from Push to Pull Marketing – Street Fight

Microsoft to invest $1.1 billion in Mexico over next five years: CEO – Reuters

The rise of the winged pink unicorn – TechCrunch

The Spooky, Loosely Regulated World of Online Therapy – Jezebel