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With high temperatures continuing to progress, companies are becoming more innovative to meet consumer demands for solutions across most categories. In today's WWD, Wellness Reporter Emily Burns writes about how exactly wellness and beauty brands are responding to extreme heat with cooling products, temperature regulating fabrics, nighttime activities and more. Elsewhere, how will President Donald Trump’s tariffs impact K-beauty and who's winning the 2025 fragrance game so far? — Kathryn Hopkins, Senior Beauty Editor, WWD |
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| Fragrance Findings from YipitData show that TikTok Shop and Target are neck-and-neck by fragrance sales; Kayali is number one at Sephora, and mor … |
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| Beauty Features A renewed threat of tariffs is looming over the category at a time when K-beauty brands are looking to further their presence in the U. … |
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| Skin Care Thibaut Mongon has stepped down as CEO. |
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| Skin Care Originally named Le Domaine, the skin care brand was cofounded by Pitt and the Perrin family in 2022. |
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| Beauty Features Called "SPF Truth Booth," the simulator was developed by SkinGPT maker Haut.AI. |
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| Skin Care Ecclestone, a daughter of F1 billionaire Bernie Ecclestone, is taking her new beauty and lifestyle brand, Crickle Daisy, to Cosmoprof i … |
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| Wellness The biotech hair brand deepens its hair wellness strategy with a new product, Gro+ Advanced Supplements, and website relaunch showcasin … |
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