| Facebook admitted this week that a Russian "troll farm" spent $100,000 on ads on its platform between June 2015 and May 2017 to influence U.S. politics. Here's how this might have occurred. It's uncertain how regulators will apply the looming General Data Protection Regulation when it becomes enforceable in May 2018. We've broken down how the new rules could help or harm publishers. "Most reasonable people will understand": Branding experts believe Facebook's admission to running ads from fake Russian accounts likely won't harm its brand. The NFL is trying to grow its subscription streaming service Game Pass in Europe, overhauling it before the start of this season for the 61 European markets in which the league operates. Dmexco, digital marketing's global tentpole event, starts next week in Cologne, Germany. We asked ad industry veterans to share their tips for navigating the festival. Los Angeles-based agency 72andSunny is the winner to beat for Best Live Moment in the 2017 Digiday Video Awards. If you have what it takes to win this year, enter the awards by the regular deadline on Friday, Sept. 29. |
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| Ross Benes The Russian operation illustrates the perils that ad platforms face when they're engineered to have as deep of a pool of advertisers as possible. |
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| Ross Benes The answer to whether GDPR will help or hinder publishers depends on who you ask. |
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| Ilyse Liffreing Despite initial negative comments on social media, branding experts predict Facebook’s Russia problem will blow over with consumers. |
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| Seb Joseph The NFL is betting on a subscription streaming service to fuel its growth in Europe. |
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| Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. |
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