How Samsung built up its direct-to-consumer business during Covid-19
In this episode of Marketing That Matters, sponsored by Google, Russell Parsons hears how Samsung responded to the closure of bricks and mortar retail stores during the Covid-19 pandemic by building up its direct to consumer channel, and how the brand has worked to replicate the benefits of offline retail in an online environment. |
What do you see in marketing's future?
What do YOU think the next few years hold for marketing? Spare five minutes to fill out this short survey with your thoughts, and get the chance to enter a prize draw for a £100 Amazon voucher as a thank you from us! |
Salesforce and Cytiva weigh in on marketing’s digital skills gap
At the Festival of Marketing: Fast Forward, Jo Pettifer, VP Marketing UK and Ireland at Salesforce, and Conor McKechnie, VP Marketing at Cytiva spoke to Marketing Week Editor Russell Parsons about the growing digital skills gap in marketing.
They discussed how to identify and audit gaps in a team’s skillset and measure them against business objectives, and the ways in which organisations can foster a culture of continuous learning. |
A day in the life of… Sarah Curran Usher, Managing Director EMEA of True Fit
Sarah Curran Usher is Managing Director EMEA of True Fit, a data-driven fashion personalisation platform that uses connected data and machine learning to help fashion retailers deliver personalised experiences based around better size and fit.
We caught up with Sarah to discuss a typical day in her working life, who is innovating in ecommerce right now, and her predictions for the future of the industry. |
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