How Shake Shack Achieved Rock Star Status in the Burger World

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Advertising & Branding

October 18, 2016

How Shake Shack Achieved Rock Star Status in the Burger World Chain’s vp of marketing is shaking up fast food By Christine Birkner In 2001, burger chain Shake Shack debuted as part of an art installation in New York's Madison Square Park, selling hot dogs and lemonade from a cart.
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Ad of the Day: Duracell's Latest Star Wars Ad Spreads Cheer in a Children's Hospital Anomaly hits the sweet spot with a sequel of its own By David Gianatasio

Brandshare Content From The Trade Desk

How to Reach as Many Potential Customers as Possible During the Holiday Season Cross-device connections

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World Stereotypes won't work on younger consumers By Kristina Monllos

This Ad's Hilarious View of Motherhood Comes From the Makers of Squatty Potty's Pooping Unicorn The Harmon Brothers pitch Chatbooks By T.L. Stanley

Will Virtual Reality Experiences for Brands Rival Super Bowl Ads? Quality VR can reach a massive audience By Marty Swant Will virtual reality soon replace the almighty Super Bowl spot?
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Food Giant J.M. Smucker Consolidates Its Digital Marketing Business With Razorfish 29 brands were involved in $86 million review By Patrick Coffee Food conglomerate J.M. Smucker has concluded a six-month agency review by consolidating its North American digital marketing business with Publicis' Razorfish.
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This Collective of Boutique Shops Is Looking to Challenge the Holding Company Model Meet the Hero Collective By Katie Richards For smaller boutique agencies, it can be difficult to grab the attention of bigger brands and get to work with the likes of Coca-Cola and PepsiCo. Hero Group, a small New York shop, wanted to find a way to help ...
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The Story Behind Your Work Is the Inspiration for Slack's New Branded Podcast Startup steps up its content marketing game By Lauren Johnson Finally landing your dream job is only half the story in Slack's new career-focused podcast.
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Facebook Trends Beauty and Food Marketers Need to See Before Crafting Their Next Offers Very specific topics pop By Christopher Heine Each month, we look at Facebook IQ's data-based charts, called Topics to Watch, to see what kind of subjects marketers should be looking out for on the social network.
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Here's How Brands Are Cashing In on Snapchat's Long-Awaited API Nordstrom explains its targeted campaign By Lauren Johnson
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