With Apple’s crackdown on data privacy, the playbook is changing for small advertisers who once relied on Facebook and Instagram targeting to acquire customers and build brand affinity.
| Apple’s iOS14 data privacy crackdown impacted mobile advertising, making targeting capabilities more difficult because of the update. Knowing that, some newly launched brands say they’re hesitant to spend big on paid social media ads, and are diversifying media spend sooner than planned. Read more below. With Apple's crackdown on data privacy, the playbook is changing for small advertisers who once relied on Facebook and Instagram targeting to acquire customers and build brand affinity. Jacob Wolf's drive to tell these stories comes at least partially from the adversity he’s had to overcome in his own life. Read more in this profile. The Digiday+ Future of TV Briefing this week looks at how TikTok has been subsumed into video makers’ approaches to other platforms, including Instagram, Snapchat and even YouTube. The Washington Post's new morning newsletter seeks to give readers the option to read or listen to the top seven stories of the day in under three minutes. While some employers regard employees having a side hustle as a distraction, others are encouraging their staff to pursue them to remain desirable places to work. To seamlessly fit into consumers’ new, ultra-convenient lifestyles, malls’ transformation into one-and-done destinations is being revisioned and accelerated. Other things to know about In a recent focus group, a group of agency and advertising leaders worked on a common definition of “brand suitability.” What they came up with was a range of approaches to the term. Sponsored by Facebook. As brands go to market with social impact initiatives, the authority to talk about an issue stems from having stakeholders in the room who represent real diversity. Sponsored by Anthem Awards. With a wealth of client data at their fingertips, digital marketing teams are taking steps to streamline the ways they keep bad actors out of their systems. Sponsored by Dashlane. | | |
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