How small influencers make a big impact; Facebook uses Twitter to explain its outage; Essential PR skills for the future; How to use notes for a presentation; and more
You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy.
For most of the globe Wednesday, the social media company was powered down, including its subsidiaries Instagram and WhatsApp. The company opted for tweets to address user concerns.
As PR roles incorporate more tasks—including video creation and data measurement—the industry will look for a wide range of skills from new hires. What tasks should PR pros develop?
Pop culture might suggest that referring to notes while speaking makes you look unprepared, but it’s better than spewing blather or getting off topic. Here’s how to consult them with style.
The company lifted assault-style weapons from its shelves after the Parkland school shooting. Now it is removing all firearms from 125 stores, saying other items deliver better profits.
Whether you’re stuck on a dull assignment from your execs or you can’t find a topic for that external blog, journalists’ techniques can dynamite the logjam.
