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How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan Its hunger algorithm drove the candy's price By T.L. Stanley Adweek's Media Plan of the Year honorees include the most innovative media plans from around the world. Here, our Best in Show winner: MediaCom | Mars Chocolates, Hungerithm Categories: Best in Show; Campaign ($5-10 million); Best Use of Social ($2 million +); Best Use of Data Beware the dreaded blood-sugar drop and the awful things...
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This Ad Agency Decided Now Was the Right Time to Launch Its Own Brand Consultancy Hill Holliday bucks the trend with new division By Patrick Coffee Traditional ad agencies and consultancies are converging. It's no longer news. Accenture and Deloitte continue to acquire creative shops around the world, but this week, two major industry groups, the 4A's in the U.S. and the IPA in the U.K., even hinted that they would begin letting such organizations join their ranks. Some agencies have,...
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