The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts.
How social platforms changed digital marketing in 2022 The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts. Additional coverage: In Candy Crush, players who watch ads are always rewarded with in-game bonuses — which means workers at Activision Blizzard Media must regularly coordinate with King’s level designers to make sure ad-rewarded boosters don’t make any levels too much of a breeze. ICYMI: Digiday caught up with eight creators and influencers to find out exactly what was on their Christmas wish lists from social platforms this year. Other things to know about The Digiday Media Awards are your chance to join an exclusive list of past winners including BuzzFeed, The New York Times, The Wall Street Journal and more. Submit by January 26 to receive the best rate on entries. Advertising on CTV offers marketers access to platforms with premium content at a competitive price point, bolstered by data targeting capabilities. Sponsored by Paramount Advertising. For publishers leveraging technologies like contextual AI, the death of cookies is an opportunity to generate new revenue streams and rebuild reader trust. Sponsored by Seedtag. | | |
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