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| Since the pandemic, the fragrance category has gone from strength to strength. But is it impervious to the chaotic geopolitical and economic backdrop?
Some answers are finally emerging thanks to the flurry of quarterly corporate earnings coming in. It seems that while on average it's growing, the segment is softening, especially impacting those whose beauty offerings are skewed heavily toward fragrances. In today's WWD, European beauty editor Jennifer Weil and I take a deeper look at what's happening.
Elsewhere, it turns out the deal scene is not dead, with Church & Dwight snapping up Touchland. — Kathryn Hopkins, senior beauty editor, WWD |
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| | | Beauty Features The consumer goods giant adds hand sanitizer brand Touchland to its portfolio, marking its latest strategic acquisition amid broader po … |
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| | | Skin Care The brand is also eyeing a Middle East expansion with Sephora for later this year. |
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| | | Beauty Features To launch onto market, the beauty brand has named Elsa Hosk its global brand ambassador. |
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| | | Body Care It's a new category for the California-based "clean" beauty brand. |
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| | | Wellness The app, which allows users to track their supplement stacks and discover the efficacy and trustworthiness of brands, reports that bran … |
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