| | | | | How Swarovski Became the Rare Brand Whose Name Is Synonymous With Its Product Its cut crystals have bedazzled fashion and showbiz for years By Robert Klara On the night of May 19, 1962, Peter Lawford, hosting a Democratic Party fundraiser for JFK at New York's Madison Square Garden, ceded the podium for one of the most famous performances of the 20th century. Having snuck away from the set of her latest film, Marilyn Monroe strode into the spotlight and launched into...
Read more » | | | | | | | | | | | Why This Luxury Watch Brand Is Calling 17,819 of Its Customers to Personally Apologize Another PR avenue for Kickstarter darling Filippo Loreti By Tim Nudd Brands born on Kickstarter already know a little bit about gaming the system. And now, one of the most popular recent Kickstarter brands, watch maker Filippo Loreti, has found another unconventional path to PR--in the form of a gigantic personal apology. Almost 18,000 backers gave Filippo Loreti some 5.7 million euros (about $6.7 million) to...
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