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Before cookies disappear for good, advertisers are confronting risks and misconceptions as they adjust data strategies. In a post-cookie world, they need multiple types of data but often think first-party data alone is sufficient.
Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences.
This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year.
For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner.
The gaming industry, once a dream industry for many, is no longer seen as a viable career path for those looking to subsist off of more than just passion.
We already know that Google’s timeline of phasing out third-party cookies from its Chrome browser by the end of this year is a complicated one. But when do the marketing and media industries think cookies will actually be gone, if ever?
