|
| |
|
|
What the Advertising Industry Can Do to Finally Create Gender Equality Diversity conversation continues at 4A's By Katie Richards Gender equality has been a major topic of conversation at this year's 4A's Transformation conference. From the sessions on stage to discussions over drinks, equality seems to be on everyone's mind. So ...
Read more » |
|
| |
|
| |
|
| |
|
5 Tips for Building a Real and Successful Company Culture 4A's Transformation panel talks values and engaging millennials By Katie Richards There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air.
Read more » |
|
Microsoft's Chatbot 'Tay' Just Went on a Racist, Misogynistic, Anti-Semitic Tirade AI-based hate speech shocks social observers By Christopher Heine Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on Twitter, Kik and GroupMe to much fanfare among ...
Read more » |
|
This Ad Campaign Is Targeting People Who Hate Themselves for Making Ad Campaigns Helping creatives escape consumerism By Angela Natividad This morning, on the way to work, the employees of a few major United Kingdom-based ad agencies came across a message meant just for them.
Read more » |
|
| |
|
How Can Agencies and Brands Improve Their Facebook Ads? Think Mobile First Global marketing vp Carolyn Everson offers tips at 4A's By Christine Birkner When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of global marketing solutions at Facebook. Everson offered advice at ...
Read more » |
|
Netflix's Daredevil Characters Physically Damage Each Other's Billboards in Hashtag Fight DDB Canada's installation in Toronto By Tim Nudd Duelling billboards are a time-honored advertising tradition, going back to Newcastle/Stella Artois and Audi/BMW. Now, Netflix introduces a novel twist on the genre—billboards on which characters from a show ...
Read more » |
|
Kids Spend Less Time Outdoors Than Maximum Security Prisoners, Says This Detergent Ad The latest in Persil's 'Dirt Is Good' campaign By Gabriel Beltrone U.K.-based laundry detergent marketer Persil is lamenting the fact that kids spend less time outdoors than prison inmates do—because less dirt is bad for soap sales.
Read more » |
|
| |
|
