So that’s what happened to my Instagram search engine. I opened the app on my phone last week, tapped on the little magnifying glass, but instead of getting a search field to fill in I got “Ask Meta AI anything.” I wanted to ask what happened to search, but I decided to ignore it instead. 

Built on Meta’s Llama 3 LLM, the AI helper is apparently rolling out across all the Meta platforms. So far I see it only on my iphone, not desktop or laptop. I decided to ask it some questions. “How much is that doggy in the window?” got me a bunch of Instagram posts, some featuring dogs. Other questions got chatbot-like written responses.

Suffice to say, the answer to the question “Who is the most famous person in the world?” would delight soccer fans and upset Swifties. Taylor doesn’t make the top five.

Speaking of social media and AI, we spoke to marketers in B2B and B2C about their experience with AI-powered lead gen programs on social platforms.

Kim Davis
Editor at large

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Marketing privacy

The state of data in 2024: How the ad industry is adapting to privacy regulations

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Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data.

Digital advertising

Advertising in local markets: A playbook for success

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Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships.

Marketing artificial intelligence (AI)

Adobe puts two AI tools into general release

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AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.

Sponsored Content

Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024

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On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.

MarTech intelligence reports

How AI is transforming email marketing

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Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

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As lead gen grows on social media, marketers discuss what’s working

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Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they?

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Marketing technology

The latest jobs in martech

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On the hunt for something new? Check out who's hiring in martech this week.

B2B marketing

What are the key elements of successful ABM strategies?

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This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide.

Marketing technology

Adobe continues to roll out genAI capabilities across its platform

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Adobe continues to weave generative AI into applications across its platform in a series of new product announcements.

On-demand training

Expert insights, cutting-edge technology

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You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more.

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From Search Engine Land