Salesforce is funding an 18-month long journalistic endeavor from The Atlantic that aims to cover Black history in America.
| The Atlantic is setting out on an 18-month journey to uncover Black history in America, with initial sponsor Salesforce that's willing to support it with a seven-figure deal for that entire period. This partnership starts in Black History month, a time when brands and marketers pitch Black audiences and support causes that are important to Black culture in America. Many brands have received criticism, however, after their multicultural spends are reallocated to other areas of a media budget after the end of the month. Read more below. Salesforce is funding an 18-month long journalistic endeavor from The Atlantic that aims to cover Black history in America. For Digiday+ members, typical subscriber retention tactics like discounted renewal offers and email reminders are fine, but streamers find that what matters most is whether subscribers have enough shows to watch. Publishers recognize that employees are nervous about a return to the office and plan to offer increased flexibility to allay any fears. Lawmakers are working to reform Section 230, but doing so could have unintended consequences for publishers and social media. AB InBev's in-house team had 40 full-time execs at the end of 2020, up on the 20 it launched with a year prior. In 2020, people opened more than 3.6 billion of the total newsletter emails the New York Times sent, a 150% increase over 2019. Finding ways for teams to continue to work together in real time even without being in the same room is a necessary move for the industry. Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. Other things to know about Digiday and AcuityAds are hosting an exclusive, invitation-only virtual lunch workshop on the steps brands are pursuing to stay close to online shoppers across the entire consumer journey. Learn more and apply for a spot today. In this new report, learn how publishers are leveraging new tactics and technologies to ensure their vendor partners are privacy-compliant. Sponsored by The Media Trust. The demise of the third-party cookie is creating new opportunities for publishers to innovate by investing in owning the relationship with their audience. Sponsored by Leverage Lab. | | |
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