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How the ‘cookiepocalypse’ will affect healthcare and pharma

Nick Cowling, Head of Performance at Everybody Agency, tells us how healthcare and pharmaceutical marketers may mitigate for the deprecation of third-party cookies in their heavily regulated sector.
 
Lessons in live commerce: Getting started as a foreign brand in China

Brands who want to crack China would do well to crack live commerce, but how to navigate a distinctive retail market?

At Ecommerce Expo, Jack Porteous from cross-border ecommerce company Samarkand Global spoke to Jessie Han, China Account Manager at British luxury skincare brand Temple Spa.
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Featured Reports
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
 
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