The Financial Times is betting on its newly assembled marketing-services business to bump up its paid-content revenue by 30 percent per year, according to the publisher.

Mic's fire sale last week shows how far and how flat the promise of "news for millennials" has fallen.

For Digiday+ members: Forty-three percent of 400 media buyers surveyed by Digiday this November say they avoid buying ads in news-related content.

The imminent arrival of Amazon's consolidated selling system, One Vendor, could be another way the company continues to assert dominance over the brands that sell on its platform

Connect with leaders from Ketchum, Ogilvy and Starcom at the Digiday Media Buying Summit to discuss the makings of the modern media buying operation.

 

How The Financial Times is making marketing services a central part of its ad offering

Jessica Davies

The Financial Times expects to grow its paid-content revenues to grow 30 percent each year thanks to its newly assembled marketing services capabilities.

Why 'news for millennials' media plays never panned out

Max Willens

Mic’s fire sale last week shows how far and how flat the promise of “news for millennials” has fallen.

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The most important metric for publishers: Which sources generate the highest user value

Sponsored Content PubPlus

Not all sources are created equal. As pay-to-play publishing becomes a more dominant force in the online ecosystem, it becomes more crucial to understand the granular details of visitor value. Sponsored by PubPlus.

Digiday Research: 43 percent of media buyers say they avoid news content

Mark Weiss

Forty-three percent of 400 media buyers surveyed by Digiday this November say they avoid buying ads in news-related content.

'Bullying brands': How a consolidated marketplace helps Amazon assert more control over sellers

Hilary Milnes

The arrival of Amazon's forthcoming internal seller system, One Vendor, could be read in the tea leaves.

Social listening isn't enough: Why brands need social understanding

Sponsored Content Storyful

The social media analytics market is set to exceed $9 billion in four years. The absence of meaningful content moderation and the complex interplay of ideas and platforms makes it more difficult than ever to protect your brand online by using quantitative tools. Sponsored by Storyful.

The three major trends media companies must embrace

Sponsored Content Brightspot

Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot.

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Events Title
 
November 28 - 30, 2018
Digiday Video Marketing Summit
Nashville, TN
 
Early Deadline:
December 7, 2018
Digiday Future Leader Awards
 
Last Chance Deadline:
December 7, 2018
Digiday Video Awards
 
 

ALL EVENTS

 
 
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