The New York Times CEO Mark Thompson has been lobbing criticism at Facebook over how it handles news articles in its political ads archive. Instagram continues to squash Snapchat in size, but the disappearing-message app has one big thing going for it. "The best thing is its super, super cheap CPMs: $1.88 on Snapchat vs. $19 on Instagram." Like many publishers, the Telegraph is trying to prove its native ads work, so it's crunched numbers from five years of past campaigns to see what drives business results. Digiday Research: Video, once hailed as the digital media industry's only hope, has failed to live up to the lofty expectations that so-called industry experts placed on it. Dive deep into the major challenges facing publishers in building a subscription business at Digiday Hot Topic: Subscriptions and Memberships on Aug. 16 in New York City. Register by this Thursday, July 12, to save $100 on your pass. |
|---|
|
|---|
| Lucia Moses The Times CEO has taken on Facebook for its handling of news articles in its political ads archive. |
|---|
|
|---|
| Kerry Flynn Instagram continues to squash Snapchat in size. But media buyers aren't giving up on the disappearing-message app. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
| Sponsored Content Oracle and Netsuite Today's consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue from emerging content channels. Sponsored by Oracle and NetSuite. |
|---|
|
|---|
| Lucinda Southern "The big shift we have made has been bringing the sales guarantees into the pitch process in order to inform the campaign, rather than just at the end. The challenge for everyone should be interrogating the brief.” |
|---|
|
|---|
| Mark Weiss Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. |
|---|
|
|---|
| Sponsored Content Realeyes The advertising industry is beginning to take a closer look at short-form content - from social platforms serving up 6-second ads to brands telling their stories within this creatively challenging time frame. As attention spans adapt to various platforms it's time to see what impact short-form creative has on how people consume media and where the opportunities lie for the creators. Sponsored by Realeyesit. |
|---|
|
|---|
| Sponsored Content Nativo A 2017 study from Akamai found that a 100-millisecond delay in website load time led to a 7 percent drop in conversion rates. The success of publisher monetization efforts is dependant on users staying on the site long enough to see and engage with ads. Learn how you can combat website latency, the silent but efficient UX killer. Sponsored by Nativo. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
Extended deadline:
July 27, 2018 |
|---|
| |
|---|
Early deadline:
August 3, 2018 |
|---|
| |
|---|
ALL EVENTS |
|---|
|
|---|
|
|
