The travel- and finance-focused service publisher is expanding into events and launching a new mobile app next year designed to help users use their credit cards more efficiently.
| If you’re wondering how big a business one can build with affiliate commerce, meet The Points Guy. The Points Guy now employs close to 100 people across four different cities, including New York, Austin, Charlotte and London, which anchors a U.K. operation launched last year. And its business is only getting bigger. Read more below. The Points Guy is expanding into events and launching a new mobile app next year designed to help users use their credit cards more efficiently. Digiday spoke to Ally Financial CMO Andrea Brimmer about attribution, in-housing, programmatic and privacy regulations ahead of her presentation to marketers. Bleacher Report Football launched the third season of its spoof-reality TV show "The Champions" this week, taking its animated series toll to three. Sky News has joined Amazon’s live-streaming platform, Twitch. While Twitch is still relatively uncharted territory for professionally produced video, it's growing. Other things to know about One challenge with programmatic is that it’s intended to make all publishers appear “the same” in exchanges so that it’s easy to buy. But without differentiation, buyers have no real incentive to choose one over another. Learn how top publishers are differentiating themselves at the Digiday Programmatic Media Summit. AI marketing tools often create more problems than they solve — or even the same problems they supposedly solve, like siloed data. In a new webinar, learn how to apply AI to marketing without simply making life harder. Sponsored by BlueConic. | | |
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howdy! howdy! howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Digiday Research: 69% of marketers aren't looking to use consultancies for ad agency work | | Most marketers don’t have plans to use consultancies and their agency services over the next six months. In a survey of 47 brand marketers by Digiday Research this fall, the majority of respondents said they have no plans to use consulting firms’ agency services for brand strategy, creative production, media planning or strategy or media buying. |
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