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| Beauty has blossomed on TikTok Shop, but a tug of war between the world's two biggest superpowers means its future is uncertain.
If mounting pressure to sell to a non-Chinese owner hasn’t cast enough uncertainty on TikTok’s future, the app’s fate has now also become inextricably enmeshed in a trade war between the U.S. and China.
In the most recent development, U.S. President Donald Trump placed tariffs of up to 245 percent on some Chinese goods, the highest rate placed on any of the 60 total countries hit with tariff hikes as part of the president’s reported plan to boost the American economy.
Pains of this tariff war are already being felt across industries, including beauty, many of which rely heavily on Chinese manufacturing for parts and packaging. On top of this, the escalation further complicates the future of TikTok — and subsequently, its burgeoning e-commerce arm TikTok Shop — as the ByteDance-owned platform faces pressure to either sell its U.S. operation to a new owner or face a ban in the region over security concerns.
In today's WWD, beauty news editor Noor Lobad takes a look at some potential outcomes and what it could mean for beauty.
Elsewhere, see the latest beauty exec moves, while Gisou pops up in Miami. — Kathryn Hopkins, senior beauty editor, WWD |
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| | | Color Cosmetics The brand, founded a decade ago by Negin Mirsalehi, is popping up in Miami's design district. |
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| | | Beauty Features Founded by talent agency veteran Jay Lopez, Twenty-four Eleven seeks to champion diverse talent in the beauty and fashion industries. |
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| | | Skin Care The pop-up, called the “Anti-inflammatory Haus: Hydration Edition,” opens to the public on May 16. |
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| | | Beauty Features Plus, the high-shine lip gloss that ruled the month. |
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| | | Beauty Features Revlon is adding an entertainment and food industries alum to its ranks; a Lauder exec gets a promotion and more. |
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