Good afternoon marketers,
It’s a great week to be the creative team over at Payless and DCX Growth Accelerator. It’s one thing to create a successful pop-up event. It’s something else entirely to create a viral sensation that not only chides folks for the current obsession with fashion influencers but the marketing world in general for the kind of pop-ups that have been endlessly popular over the last two years. Kudos.
This week, we launched our annual Super Bowl ad tracker so make sure to pin it and check back regularly for the latest news on who is in and out of the game. Also, if you want to hit us up to chat about trends, tell us if your brand is in the game or have any thoughts that could help us out as we report on the Big Game this year, please do!
Today we published a feature from reporter Diana Pearl who took a look at Victoria’s Secret’s fashion show, which will air this Sunday on CBS. The show, as Pearl puts it, serves as a marketing juggernaut for the brand but has waned in relevance in recent years. Want to know how the company got there? Check out her feature here. (Side note: Keep scrolling for a truly strange photo featuring a disco ball and Karlie Kloss that our wonderful art director Dianna McDougall dug up for the piece.)
As the year winds down, we’re going to put together our look back at the highs and lows of marketing in 2018. Got any ideas? Want to chime in? Drop me a line at Kristina.Monllos@adweek.com.
Quote of the week: “As long as people are willing to talk about it, brands will keep doing it. Why not? Who doesn’t want a beer with your brand on it?” Droga5 group creative director Scott Bell, who is one of the creatives responsible for the IHOP beer, told reporter Erik Oster, who examined the curious case of brands getting into the craft beer world for the magazine this week.
Say What? 165 million consumers spent an average of $313.29 during Cyber Week 2018, according to NRF data.
One last thing: If you need something to pick you up on this chilly day may I suggest giving this video a watch? Our news editor Jameson Fleming worked created a delightful game where he asked folks in Bryant Park if they could tell whether a holiday movie was real or fake. It's harder than you think!
Have a great week,
Kristina Monllos
Senior Editor, Brand Marketing
