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How the White House Will Keep Obama's Tweets Alive While Handing Over Control of @POTUS Official accounts will be wiped clean for new administration By Sami Main Not all tweets go to heaven, it turns out. For social media posts attached to official government accounts, the White House has a plan.
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Katy Perry and Other Celebs Are Pushing Anti-Trump #TwitterBlackOut Effort, but Should Brands Join In? Caution is advised By Christopher Heine When pop star Katy Perry joined the grass-roots #TwitterBlackout effort on the microblogging platform Wednesday, the movement truly began to gain traction. Regular folks and celebs like Perry—as well as ...
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GoPro Launches Its First Scripted TV Ad, Part of Its Biggest Global Campaign to Date But it still incorporates user-generated content By Marty Swant For years, GoPro has taken a user-centric approach to its advertising, packaging submitted content for TV spots that have run everywhere from YouTube to the Super Bowl.
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These Fossil Ads Show How Tasty's Viral Cooking Videos Are Made Latest campaign to promote its smartwatch By Lauren Johnson If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch ...
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Entrepreneurs Call Trump's Election a 'Wake Up Call' and Worry How It Affects the World Mixed emotions in Europe By Marty Swant LISBON—The morning after the U.S. presidential election, the mood of Europe's largest tech conference was rather somber, mirroring how many Americans themselves felt about Donald Trump becoming the next ...
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Adobe Buys Programmatic Ad Player TubeMogul for $540 Million Will help brands manage and buy digital video By Lauren Johnson In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million.
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Instagram Will Now Let You Tag Friends, Add Links and Create Boomerangs in Stories It's the biggest buildout yet By Marty Swant Instagram has finally one-upped Snapchat.
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