If there’s a new normal for consumers, it’s that there isn’t one. In just the last couple months, consumer behaviors have shifted dramatically - from how they use media to how they shop. For instance, 37% said in late March they shopped for groceries using digital platforms more, up from 11% earlier that month, according to eMarketer and CivicScience. The upheaval will continue. It’s essential for marketers to keep up. With this three-step analytics framework guide, brands can more nimbly: | Get organizational alignment | | Pivot quickly to better manage marketing investments | | Break down silos for swift optimization and innovation | | Integrate insights for smarter forecasting and planning | ...and more |
Learn how brands use an agile analytics framework to drive better business results. |