How this pandemic will disrupt your growth team Lomit Patel, Vice President of Growth at IMVU, looks at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than their peers.
ClickZ Daily: May 29, 2020 |
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| Happy Friday! Today we have Lomit Patel, VP of Growth at IMVU, looking at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than their peers. He writes: The future growth team would comprise of essentially a mix of automated intelligent machines that track, measure, and scale growth on customer acquisition campaigns across the entire customer journey. Also, the ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are consuming social content. Victor Potrel, VP of Platform Partnerships at TheSoul Publishing, discusses why brands should look to these trends and invest in the types of empathetic content (like ASMR) that people are viewing in isolation right now. AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this 30-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Lomit Patel Lomit Patel, Vice President of Growth at IMVU, looks at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than their peers. |
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Content Marketing Victor Potrel The ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are consuming social content. Victor Potrel, VP of Platform Partnerships at TheSoul Publishing, discusses why brands should look to these trends and invest in the types of empathetic content (like ASMR) that people are viewing in isolation right now. Read more |
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| Digital Marketing Kamaljeet Kalsi Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or looking to purchase. Read more |
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| Digital Marketing Charles Nicholls Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. He will advise on ecommerce strategies brands can consider to remain in business and on how to rethink their approach for a post-pandemic world to best meet consumers’ needs. Charles will explore commerce trends and opportunities we can expect as a result of this environment. Read more |
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| Data-Driven Marketing Sabri Suby King Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read more |
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| Data-Driven Marketing Jacqueline Dooley Michael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive commerce and growth. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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