When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.
Your content deserves engaging, dynamic images to capture readers’ imaginations. Finding quality photos that are free to repurpose takes a little extra effort.
Our inaugural Top Women in Communications Awards will shine a light on the women who have shaped the communications industry. Nominate your colleagues—or yourself—by Nov. 8.
As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’?
Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more.
‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through.
For many consumers, their interaction with your brand is just as important as the product they buy from you. Here are some tips to help your organization delight its audience.
The deadline for entries in our premiere awards program for internal communications is this Friday, Oct. 4. Share your impressive internal campaigns, content, intranets and inspiring workplaces.
Multicultural consumers are transforming the U.S. marketplace. Beyond being the right thing to do on a human level, embracing people of all types is essential to your organization’s success.
