How to Approach the Shifting Attitudes of Future Students

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The Next Enrollment Challenge

The Next Enrollment Challenge

How to Recruit for Fall 2021

The tendency of students wanting to stay close to home was seen after 9/11 and during the Great Recession. As the coronavirus pandemic continues, students are once again inclined to look for value in their own backyards.

The Chronicle's issue brief, "The Next Enrollment Challenge," examines how colleges can increase engagement and prove value throughout the admissions process. It is crucial that your institution develop innovative ways to connect with potential students amid constraints on travel and personal contact.
Order this issue brief today to learn :
How colleges should evaluate applicants without test scores. How to make the most of digital recruitment tools. How to develop a new enrollment playbook to refine online recruiting and increase responsiveness. How the attitudes of current high school students have shifted in response to the pandemic and the pivot to online learning.

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