The biggest fear you face as a marketer is having your newsletter end up in spam. The hard work you put in to create a good email list can all go down the drain if not done correctly. Here are some ideas on how to avoid this dilemma so your newsletters end up in your recipient’s inbox.
1. Inactive Recipients An inactive recipient is someone who does not open your emails. If a recipient does not open your emails for a select number of times, then some email providers will start directing your emails directly to spam. So, to avoid this, ensure that these email addresses are identified and deleted. Remember, quality over quantity. Not only will this avoid your email ending up as spam, but it will also benefit your open rate.
2. Order of Content Some email providers will not automatically load your images. So, image only content can be a recipe for disaster. The best content should be in order of text followed by supporting images. Ensure you have a good amount of text in comparison to images and links.
3. Bad Email Templates Email service providers have the capabilities to create filters to distinguish whether a template has been marked as spam previously. If so, your email is destined for the spam folder. You can avoid this by creating engaging email templates.
4. Sender’s Name If people receive an email from an unknown sender then it is likely that the recipient will mark the email as spam. Although a personalized email is encouraged, sometimes it proves to be more beneficial to include a company name alongside the sender’s name.
5. Mail Merge Mail merge is a great feature to use when personalizing email newsletters. In addition, spam filters can recognize if you know the recipient therefore can avoid marking your email as spam.
