At a global level, businesses want to make macro decisions and monitor performance from a high-level view. To facilitate this, businesses often end up starting with a set of global measures and passing those down to local markets to report on. Is there a better way?
The fact that people will not automatically buy your product because your brand has a purpose, does not mean the idea of purpose is useless. It just needs to be put into perspective.
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Digital Transformation Monthly – February 2020 As digital transformation becomes a priority for organisations of all shapes and sizes, this monthly report offers valuable inspiration to both B2B and B2C companies across sectors.
