Econsultancy Pulse
Friday 26 October 2018 | View in browser
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Top story
Three smart content strategies for boosting search performance without creating fresh content
We all know that search engines reward sites with valuable content that most effectively answers searchers’ questions. But that doesn’t always mean you have to create new content.
Which industries will benefit most from voice search?
Millennials like me will ditch legacy banks for connected experiences
Xiaohongshu: How a Chinese ecommerce app built a thriving community around UGC
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Storytelling for Marketers
This new report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.
Understanding Customer Lifetime Value
Our new report explores the emphasis companies are placing on Customer Lifetime Value (CLV), how companies are measuring CLV and the results they are seeing. We'll examine what strategies and tactics are working well, the challenges in measuring CLV and potential solutions to overcome these.
 
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