How to Build a Better CTV Ad Spending Strategy

Hi John,
On the heels of a tumultuous year that saw rising subscription costs, delayed content releases, and continued service fragmentation, 2024 is expected to be lucrative for connected TV (CTV).
In 2024, CTV ad spending will exceed $30 billion, and account for 9.8% of total US digital ad spending, according to our forecast. Now is the time to ensure that your brand is spending its 2024 CTV ad budget wisely and effectively.
During this live Tech-Talk Webinar, our guest will provide data-backed insights into CTV’s evolving landscape to help you avoid common ad spending mistakes.
Register here for "The Top Mistakes Brands Make With Their CTV Ad Spending," presented by MNTN.
Please reserve your seat today. Space is limited. This webinar will take place on Thursday, January 18, 2023 at 2pm ET / 11am PT.
Sincerely,
eMarketer Editors

This Tech-Talk Webinar is sponsored content by MNTN
P.S. Please forward this invite to colleagues who are interested in CTV ad opportunities.
Interested in sponsoring a webinar? Email advertising@emarketer.com