Marketing How Facebook reviews can deliver big wins As organizations try to boost their lagging organic reach on the social media platform, some are turning to user interactions—and that means using online reviews.
Crisis Response Uber CEO on federal probe: ‘Sometimes it takes a punch in the face’ The ride-booking company is being investigated for gender discrimination, and top officers have been under fire or resigned for inappropriate behavior. Its chief exec admits there’s a problem.
Writing & Editing 5 writing tips for marketers Your words matter, but so do things like white space and formatting. Follow these guidelines to engage your audience, cultivate consumers’ trust and inspire your readers to act.
Crisis Communications CVS apologizes after racial incident in Chicago store A black woman says a store manager called the police on her after she tried to use a coupon at a Chicago CVS. The pharmacy chain has promised to investigate.
Watch two days packed with the latest tools and tips for social media success. Hear from top social media practitioners at Amazon, TED, Microsoft, Starbucks, Southwest Airlines, Jacksonville Jaguars and more.
